Not Just a Pretty Facestock

It’s not just labels that we manufacture with expertise here at Royston, our product offering also includes sachets. Sachets are convenient and economical, and they can be a beautiful product marketing tool. We recommend you consider using them if you’re after…

•  A fantastic form of presentation and product display. Sachets make a great compliment to an existing range
•  The ability to offer samples to consumers, and promote returning business
•  A means to encourage your customers to buy less, more often
•  Increased control of your product portions and amounts

Find out more about our work, or contact us.

Welcome Andrew Lazarus

Our new Studio Manager Andy is the latest addition to the Royston Labels team, and we're thrilled to have him on board. Andy's experience and technical know-how is going to stand him in good stead in our busy environment - he brings with him specialist knowledge of colour, foiling and delivering brand consistency.

Our reprographic studio is where we transfer even the most intricate label designs to printing plates and screens, and where the label proofs are made. We carefully and faithfully reproduce label artwork, to bring our customers’ label designs to life in the most spectacular way!

Andy will be heading up our expert repro team, and taking on the challenge of upscaling the entire studio set-up when we reclocate all our operations later in the year. Exciting!!

Find out more about our team here: http://www.roystonlabels.co.uk/why-royston-labels/our-team

10 Years of Wrapeel™ Labels

We’re celebrating ten years since the birth of our trademarked Wrapeel™ labels.

These little beauties are used by many leading brands, helping them to fit all their product information on their packs. (We now manufacture more than 22 million Wrapeels per year!)

Wrapeel™ labels are a combination of full-wrap and peel n’ read labelling formats, where the ‘booklet’ part of the label stretches all or part way around the component (usually a tube, bottle or tub).

These labels offer a beautiful and functional means to add information without compromising on design, and we can decorate them just like a normal, flat label. Perfect!

Find out more about our work here: http://www.roystonlabels.co.uk/why-royston-labels

Cold Foil Class

Cold foiling can be one of the most spectacular labelling effects – an indulgent way to bring label designs to life, and add a touch of luxury.

The level of fine detail that we can achieve is second to none, and we can add metallic foil in almost any colour (though we typically find that various shades of gold and silver are the most commonly requested).  Bronze is another striking foil that seems to be growing in popularity, and can give a chic or rustic look on pack.

Heritage and lux products in particular can benefit from this opulent form of decoration, which adds a definite point of difference on the shelf. Cold foils can deliver and even greater impression when combined with a matte background (see image), as the differing textures convey a beautiful, premium finish.

If you would like to see some of our cold foiled labels in the flesh, you can request a sample pack via our website.

Products That Stand Out

We pride ourselves on the support we offer our customers – we apply our proven expertise to make sure they get the best possible shelf stand-out from their label designs. (We’ve been in the labelling business for more than 30 years, so we should know a thing or two!) 

 

Here are a few comments from our customers who’ve benefited from our approach:

 “Royston labels have provided us with an unprecedented level of support on a number of projects. I simply cannot recommend them highly enough.”

“They (Royston Labels) offer a wealth of product knowledge, helpful day to day sales contacts and quality labels.” 

“We are delighted with the advice and technical assistance Royston Labels provided.”

“The (Royston Labels’) technical knowledge, customer support and services were second to none. Since launch, the on-going support has ensured maximum sales output.”

Click here to read the testimonials in full.

Luxury, Labelled

Luxury packaging is critical for prestige brands and retailers offering a mid to high end product. It’s the pack that has to communicate, convince and reassure customers of the value inside. It is also a stamp of approval and recognition which, especially in the case of luxury brands, is a crucial differentiator.

Here are a few design features that often benchmark lux packaging: 

Tactile
Labels that are raised, soft or otherwise interesting to touch give off a level of prestige that has been tried-and-tested by many premium brands. Embossing is a commonly used technique, as is the use of tactile laminates.

Contrast
Foiling, and gloss varnishes add shine, while matte and silk give a soft, lux finish. Contrasting these opulent effects on the same packaging ensures a generous end result.  Mixing textures such as warm and cool is another great way to engage consumer senses when the pack is handled.

Fragrance
Delivering products in a package that smells unique goes a long way towards furthering the experience of luxury. Any fragrance can be encapsulated in a printed label, offering prestige brands the chance to add their hallmark scent.

Minimal
Focusing on heritage and craftsmanship often projects a look of discreet opulence and prestige. Invisible labels offer a fine detailed finish while blending seamlessly with the packaging component.

Quality
Execution is everything when it comes to luxury goods, as even the most perfect design can be let down by poor quality production, or badly specified materials. Ensuring that quality is considered throughout the life-cycle of the packaging is vital, ensuring that the consumer’s experience stands up to their preconception of luxury.

More inspiration on our Pinterest board here.

Peel n Read Labels & OTC Pharmaceuticals

With the PAGB (Proprietaty Association of Great Britain) and the big pharma companies campaigning to promote self-care, Research and Markets  projects that the market for over the counter (OTC) pharmaceuticals will grow by 2.3% and 2.5% 2014/2015 and 2015/2016, respectively. In this competitive and stringent sector, brand differentiation can conflict with efforts to save money through packaging optimisation.

Our advanced peel and read labels offer a unique compromise, whereby brands can include detailed product information on their packaging, without compromising on design. They’re comprised from a decorative top layer which can be peeled away from the base to reveal information printed on the inside.

The integration of the patient information with the pack overcomes some other common problems with OTC packaging, such as patient misuse that may occur if customers end up throwing the inner leaflet away.

Packaging differentiation can also be a very important strategy for pharmaceutical brands who wish to make it hard for generic entrants to imitate their products. By opting to use peel n read labels, companies can add high quality foiling and decoration, while taking into consideration safety, cost and environmental concerns.

To find out more about pharmaceutical labelling visit our website or download our whitepaper.