Metamorphosing beauty

To promote our innovations, here is a label design which provides another example of Royston Labels' technical expertise and utilisation of multi-process printing in developing innovative packaging for brands. Call us on 01763 212020 to find out more.

Here's how we did it...

• Silver foil was printed onto a white synthetic substrate.

• A set of colours were then printed over the top of the foil to produce a high metallic finish.

• The high quality of our Cdi plates allow us to really match the details of the thousands of tiny scales which form a butterfly’s wings.

• A specialised matt textured synthetic substrate was then applied to mimic the texture of a butterfly’s wings.

• Clear silk screen varnish was then applied over the abdomen and wings to give a three dimensional appearance.

• High quality gloss silk screen with a strong pigmented ink was used to print the company name and logo.

• Finally a newly invented sparkled satin spot varnish was added.

Label innovation to maximise on-shelf appearance

All brands will say that the competition for product differentiation and ‘shelf-shout’ is relentless. Finding that edge to enhance brand image and maximise on-shelf appearance has become more critical than ever; it’s no surprise therefore that label manufacturers have emerged as the real packaging innovators and are consistently going the extra mile to help brands sell more product.

Take the case of men’s skincare brand, Bulldog - an established, successful business looking to increase their market share in the highly competitive retail world of ‘men’s grooming’. Already sporting a visually strong and appealing brand style, Bulldog were after that little bit extra and asked us for ideas.

Following discussion and collaboration, the ‘topper’ label was created - a clear rigid marketing device that can stand up naturally (in this case on the crimp end of the product - see photo) and which is cut to a special shape to enhance the overall aesthetics of the label.

The label is affixed to the product by adhesive used on a small part of the design, thereby ensuring that it remains perfectly clean and intact even with consumer handling. The label is also capable of being removed from the product without leaving residue and can be decorated in 5 colours to an extremely high quality.
 
Although being used for a tube in Bulldog’s case, as an innovation to enhance on-shelf presence, this label concept has an application on almost any packaging component, such as sachets or even the carton itself. And despite only one side on the topper being used on Bulldog’s product, it is possible to print on both sides of the label, thereby allowing for the addition of more marketing messages as required.

Bulldog are delighted with the innovation.

Join us at the Packaging Innovations Show 25-26 Feb at the NEC

Royston Labels are exhibiting on stand C46 at the Packaging Innovations Show on 25-26 Feb at the NEC.

We will be displaying samples of our label products, as well as providing visitors to our stand with an insight into labelling trends and innovations. We are also delighted to let you know that our soft touch labels for gentleman's grooming brand, Murdock London, have been selected to feature in the show's Innovation Gallery; the Gallery is located by the entrance to the hall.

A show that has grown in prominence over the years, Packaging Innovations, now in its 10th year, is dedicated to bringing the UK packaging industry together to demonstrate new innovations, inspire developments and discover the latest technologies.

This is the one UK event where you can be certain to find the latest innovations in packaging to support your business objectives - that’s why you’ll find us there!

We look forward to welcoming you to our stand - our location is as shown on the floorplan below.

 

Food Labelling

It seems that no sooner than the new EU food labelling rules came into force last December , then the Shadow Health Secretary, Andy Burnham, has suggested that a future Labour Government would aim to simplify food packaging on the grounds of over complexity.

Commenting on the rumours from certain political circles and putting the current situation regarding food labelling into perspective, Phil Dalton, head of regulatory, legal, at Sun Branding Solutions, has recently given his take on developments for Packaging News. Read his comments here.

Royston Labels will be monitoring the situation pre and post-election and will update you on any food labelling news through our website and social media channels.

In the meantime, if you wish to discuss any aspect of food labelling, please call us on 01763 212020.

Welcome to our new Quality Manager - Mark Studholme

We have recently appointed a new Quality Manager to our team here at Royston Labels. Mark Studholme joins us from the corrugated packaging industry and will be reviewing and maintaining our integrated management systems for quality and safety.  Accredited with PS9000:2011 and ISO9001:2008, Royston Labels is committed to continually reviewing its business processes, and driving improvements to benefit our customers.

Bringing a wealth of knowledge and experience to the role, Mark will be involved in governing risk assessment, streamlining, audits and implementing compliance initiatives for both Royston Labels and our suppliers. To ensure that we continue to provide an excellent standard of label offering, all key business areas are subject to stringent quality measures, including:

• Product quality - ensuring that the company’s control procedures remain robust and that we achieve a positive release of all products.
• Production capabilities - maintaining high levels of print & finishing quality assurance in production.
• Customer service - consistently meeting customer expectations in service delivery by providing close liaison between account management teams and quality.
• Delivery deadlines - maintaining our reputation for impeccable OTIF delivery performance.

We wish Mark every success in his career with the company.

Environmentally talking…our stance in a nutshell

Royston Labels is committed to becoming greener as a company and aiming to reduce the impact on the environment through the use of materials and processes that reduce the risk of pollution.

As a business, we comply with all relevant legislation and base our operation on sound environmental policies.

Royston Labels seek to continually develop environmental solutions. These manifest as:

• Reducing manufacturing waste
• Implementing greener, more efficient working practices
• Searching for more environmentally friendly products and printing techniques
• Including recycled, recyclable, biodegradable and thinner materials within our portfolio
• Working closely with suppliers who can demonstrate their commitment to the environment 

 
…and a word or two on PET

PET is a popular plastic package for food and non-food products because of its strength, thermo-stability and transparency. With world population growth, natural resources have come to a limit. This urges companies to look for more sustainable source of PET material.

At Royston Labels, we can offer both clear and opaque label materials that are 100% recyclable, and actually allow the old packaging to be re-manufactured into new bottles. This type of up-cycling promotes sustainability which is recognised throughout the supply chain - from brand owners & packaging designers to raw material suppliers, converters, & consumers.

Sustainability is key and for many brands can offer a significant point of differentiation. Retailers and consumers are both influenced by environmental factors, and more sustainable brands are becoming increasingly more popular.

The films we offer are very thin, and deliver the same quality and clarity as alternative label materials. These labels can be printed and decorated in just the same way as other material choices, so they’re an easy way to make PET packaging recyclable and safely reusable.

Want to know more? Please call us on 01763 212020.

A star in our midst!

Being an aspiring young actor, it was only a matter of time before our very own David Battom (a Daniel Radcliffe look alike), landed a leading theatrical role. You see, when he is not involved in the despatch of our beautiful, high quality labels, David is a member of the highly acclaimed St John's Players amateur theatre group. The group, formed in 1947, is one of the oldest drama groups in the Cambridge area. They perform a wide variety of plays three times a year, including comedies, thrillers, modern-day and costume dramas.

David is playing his first leading role as Leonard Vole in the Agatha Christie classic, Witness for the Prosecution.  Performances take place over the period Wed 18th to Sat 21st Feb, starting at 7.30pm at The Fulbourn Centre, Home End, Fulbourn, Cambridge CB21 5BS. Box office details on 01223 210737 or www.ticketsource.co.uk/stjohnsplayers

As for the plot, the play is set in post-war London, where a young and charming Leonard Vole is being tried for the murder of a wealthy, elderly woman whom he befriended. She has left him her fortune in her will. Vole is defended by eminent QC, Sir Wilfrid Robarts, who is up against the formidable Miss Myers QC for the prosecution. Although the circumstantial evidence is damning, he has an alibi for the time of the murder. However, when the evidence from his mysterious wife, Romaine Heilger, comes out at the Old Bailey trial, the alibi unravels and all seems lost for Leonard as he faces the hangman's noose…

The production will undoubtedly be thrilling and will hopefully be a defining moment in David’s amateur acting career.

On behalf of everyone at Royston Labels, we wish David every success in his performances and hopes that he ‘breaks a leg’!