Male grooming shows its softer side with the help of Royston Labels

The allure of our Soft Touch label finish has been used to great effect to complement the recent launch of a range of gentleman’s grooming products from Murdock London. Established in 2006, Murdock London has six emporiums in Central London offering the best in contemporary and traditional barbering & grooming services, as well as gentleman’s grooming products, tools and accessories.

The label, produced in conjunction with brand design agency, Magpie-Studio, was to provide Murdock London with a signature label design to launch their new Beard Collection - consisting of beard shampoo, conditioner and oil.

According to Richard Payne, Royston Labels’ Production Manager, the end result was a culmination of production wizardry by Royston Labels: “The label was produced using UV Flexo technology, with Cold Foil and UV varnish embellishments, in combination with the special Soft Touch lamination.

“The use of Soft Touch finish creates a unique tactile experience like no other. This extraordinary effect simulates the feeling of touching an extremely soft surface reinforcing the gentle nature of the brand and helping to engage consumers.” he added.

To find out more about Soft Touch laminate and other special finishes, please call: 01763 212020.