Thursday, 13 March 2014

Soft Touch Labelling Innovation

Our exciting new material enables printed self-adhesive labels to feel soft, and silky to the touch – it provides an opportunity for brands to make their products stand out by appealing to more of their customers’ senses.

This technology can be used to enhance any label design, as we can combine it with clear or solid base materials, and an array of printing techniques. In addition, soft-touch can be applied with very minimal impact on the overall thickness of the label (something which wasn’t possible until now).

Soft-touch labels are fabulous when used on glass bottles because of the contrasting textures - the glass is cold and hard, while the label is warm and soft. This differentiation really helps engage customers.

As well as the clear soft-touch material, we have a beautiful metallic variant and a modern black available in our range. Click here to ask for more information.

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