Thursday, 24 July 2014

Stand Out with Sustainable Packaging

Many companies and designers choose PET plastic packaging for their products - it’s a great material because it’s strong, transparent and can withstand a broad spectrum of temperatures. But when the substance chosen to label them is incompatible, these bottles can be wasted in the recycling process.

We can offer both clear and opaque label materials that are 100% recyclable, and actually allow the old packaging to be remanufactured into new bottles. This type of up-cycling promotes sustainability which is recognised throughout the supply chain - from brand owners & packaging designers to raw material suppliers, converters, & consumers.

The main idea is to make it easier for waste management companies to recover more materials, but many brand owners also recognise that sustainability can offer a significant point of differentiation. Retailers and consumers are both influenced by environmental factors, and more sustainable brands are becoming increasingly more popular.

The films we offer are very thin, and deliver the same quality and clarity as alternative label materials. These labels can be printed and decorated in just the same way as other material choices, so they’re an easy way to make PET packaging recyclable and safely reusable.

Want to know more? Please get in touch

Thursday, 17 July 2014

What’s Trending in Baby Care Packaging

Baby care products have really taken off (now catering to millions of babies each year), and a large part of the market is represented by baby body care products like washes and soothers. It’s really important that product labels in this competitive sector effectively communicates to parents, and reflects the caring, gentle nature of the products within.

These are some common design trends we’ve noticed:

  • Pastel colours –a gentle colour palate softens the mood and can help create a sense of peace and well being
  • Transparent containers – allowing Mums to see products through the packaging is a great way to reassure them about what's inside
  • Informal fonts– relaxed fonts are friendly and fun-loving, and can help make baby care products seem more personal and intimate
  • Soft finishes – Packaging that is soft to the touch is highly relevant in this sector, as it doubly reinforces kind and gentle messaging. 
  • Protective finishes - Because baby care products are often used at bath time, adding a protective varnish to labels helps protect them from water damage, or peeling, which could damage brand perception
  • Natural / organic / safe credentials – Not so much a design trend, but more and more parents are becoming savvy about the chemicals they use on their baby’s skin. Demonstrating that products are safe, natural and effective helps capitalise on this key decision factor 
If you'd like to know more about how we can help produce your packaging, please get in touch!

Tuesday, 8 July 2014

A Healthy Dose of Quality

It’s pretty hard to deny that the healthy living market has exploded over the last few years, and there are now many brands out there with products that boast natural ingredients. This is especially true of the drinks and cosmetics industries, where brands have been able to capitalise on consumers who want to nourish their bodies from both within and without. 

In order to appeal to these customers, packaging that includes trends such as vibrant colours, textured papers and relaxed, friendly typefaces tends to be a common tactic. We’ve also noticed illustrative designs featuring fruit and vegetables being used to give a more authentic look to packaging.

Natural products are often priced higher than their counterparts, and therefore the requirement for high-quality print finishes is truly important in this market. Effects such as spot gloss can help make fruity images look more sumptuous and eye-catching on the shelf. 

Another trend in this area is minimalism, which requires carefully selected label materials and adhesives to deliver excellent packaging despite paired back visuals. 

It is crucial that consumers believe in the love and dedication that brands have put into their healthy products, and perfectly printed labels are a vital means of reaffirming this selling point.

Thursday, 3 July 2014

Special Finishes Drive Brand Value

A fantastic recent article on The Drinks Report explained that “There is no question that special effect finishes attract greater attention, increase the value of the product or packaging, and can finally boost sales. Brands that want to differentiate themselves from the competition are increasingly using finishing effects that appeal to the senses – It is how designers and brand owners embrace these opportunities that will help them set themselves apart from their competitors.”
Our ability to combine multiple effects in the same print pass is second-to-none, with foiling, embossing, soft-touch and tactile laminates all readily achievable. These deliver are a fantastic attention-grabber, enforcing customer experiences with added tactility and luxury.

We also offer some really unusual embellishments, such as colour-flip ink, glitter varnishes and pearlescent materials – giving our customers a range of options when it comes to communicating their unique character, increased quality or exclusivity.

If you’d like to find out more about the different finishing effects available please get in touch.