With the PAGB (Proprietaty Association of Great Britain) and the big pharma companies campaigning to promote self-care, Research and Markets projects that the market for over the counter (OTC) pharmaceuticals will grow by 2.3% and 2.5% 2014/2015 and 2015/2016, respectively. In this competitive and stringent sector, brand differentiation can conflict with efforts to save money through packaging optimisation.
Our advanced peel and read labels offer a unique compromise, whereby brands can include detailed product information on their packaging, without compromising on design. They’re comprised from a decorative top layer which can be peeled away from the base to reveal information printed on the inside.
The integration of the patient information with the pack overcomes some other common problems with OTC packaging, such as patient misuse that may occur if customers end up throwing the inner leaflet away.
Packaging differentiation can also be a very important strategy for pharmaceutical brands who wish to make it hard for generic entrants to imitate their products. By opting to use peel n read labels, companies can add high quality foiling and decoration, while taking into consideration safety, cost and environmental concerns.
To find out more about pharmaceutical labelling visit our website or download our whitepaper.