Special Finishes Drive Brand Value

A fantastic recent article on The Drinks Report explained that “There is no question that special effect finishes attract greater attention, increase the value of the product or packaging, and can finally boost sales. Brands that want to differentiate themselves from the competition are increasingly using finishing effects that appeal to the senses – It is how designers and brand owners embrace these opportunities that will help them set themselves apart from their competitors.”
 
Our ability to combine multiple effects in the same print pass is second-to-none, with foiling, embossing, soft-touch and tactile laminates all readily achievable. These deliver are a fantastic attention-grabber, enforcing customer experiences with added tactility and luxury.

We also offer some really unusual embellishments, such as colour-flip ink, glitter varnishes and pearlescent materials – giving our customers a range of options when it comes to communicating their unique character, increased quality or exclusivity.

If you’d like to find out more about the different finishing effects available please get in touch.