Tuesday, 8 July 2014

A Healthy Dose of Quality

It’s pretty hard to deny that the healthy living market has exploded over the last few years, and there are now many brands out there with products that boast natural ingredients. This is especially true of the drinks and cosmetics industries, where brands have been able to capitalise on consumers who want to nourish their bodies from both within and without. 

In order to appeal to these customers, packaging that includes trends such as vibrant colours, textured papers and relaxed, friendly typefaces tends to be a common tactic. We’ve also noticed illustrative designs featuring fruit and vegetables being used to give a more authentic look to packaging.

Natural products are often priced higher than their counterparts, and therefore the requirement for high-quality print finishes is truly important in this market. Effects such as spot gloss can help make fruity images look more sumptuous and eye-catching on the shelf. 

Another trend in this area is minimalism, which requires carefully selected label materials and adhesives to deliver excellent packaging despite paired back visuals. 

It is crucial that consumers believe in the love and dedication that brands have put into their healthy products, and perfectly printed labels are a vital means of reaffirming this selling point.

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