Products That Stand Out

We pride ourselves on the support we offer our customers – we apply our proven expertise to make sure they get the best possible shelf stand-out from their label designs. (We’ve been in the labelling business for more than 30 years, so we should know a thing or two!) 

 

Here are a few comments from our customers who’ve benefited from our approach:

 “Royston labels have provided us with an unprecedented level of support on a number of projects. I simply cannot recommend them highly enough.”

“They (Royston Labels) offer a wealth of product knowledge, helpful day to day sales contacts and quality labels.” 

“We are delighted with the advice and technical assistance Royston Labels provided.”

“The (Royston Labels’) technical knowledge, customer support and services were second to none. Since launch, the on-going support has ensured maximum sales output.”

Click here to read the testimonials in full.

Luxury, Labelled

Luxury packaging is critical for prestige brands and retailers offering a mid to high end product. It’s the pack that has to communicate, convince and reassure customers of the value inside. It is also a stamp of approval and recognition which, especially in the case of luxury brands, is a crucial differentiator.

Here are a few design features that often benchmark lux packaging: 

Tactile
Labels that are raised, soft or otherwise interesting to touch give off a level of prestige that has been tried-and-tested by many premium brands. Embossing is a commonly used technique, as is the use of tactile laminates.

Contrast
Foiling, and gloss varnishes add shine, while matte and silk give a soft, lux finish. Contrasting these opulent effects on the same packaging ensures a generous end result.  Mixing textures such as warm and cool is another great way to engage consumer senses when the pack is handled.

Fragrance
Delivering products in a package that smells unique goes a long way towards furthering the experience of luxury. Any fragrance can be encapsulated in a printed label, offering prestige brands the chance to add their hallmark scent.

Minimal
Focusing on heritage and craftsmanship often projects a look of discreet opulence and prestige. Invisible labels offer a fine detailed finish while blending seamlessly with the packaging component.

Quality
Execution is everything when it comes to luxury goods, as even the most perfect design can be let down by poor quality production, or badly specified materials. Ensuring that quality is considered throughout the life-cycle of the packaging is vital, ensuring that the consumer’s experience stands up to their preconception of luxury.

More inspiration on our Pinterest board here.

Peel n Read Labels & OTC Pharmaceuticals

With the PAGB (Proprietaty Association of Great Britain) and the big pharma companies campaigning to promote self-care, Research and Markets  projects that the market for over the counter (OTC) pharmaceuticals will grow by 2.3% and 2.5% 2014/2015 and 2015/2016, respectively. In this competitive and stringent sector, brand differentiation can conflict with efforts to save money through packaging optimisation.

Our advanced peel and read labels offer a unique compromise, whereby brands can include detailed product information on their packaging, without compromising on design. They’re comprised from a decorative top layer which can be peeled away from the base to reveal information printed on the inside.

The integration of the patient information with the pack overcomes some other common problems with OTC packaging, such as patient misuse that may occur if customers end up throwing the inner leaflet away.

Packaging differentiation can also be a very important strategy for pharmaceutical brands who wish to make it hard for generic entrants to imitate their products. By opting to use peel n read labels, companies can add high quality foiling and decoration, while taking into consideration safety, cost and environmental concerns.

To find out more about pharmaceutical labelling visit our website or download our whitepaper.

Quality Matters

At Royston Labels we believe that quality is of vital importance, because our labels are the medium through which our customers communicate their branding and product information. 

We take great pride in our work and we don’t cut corners - scrimping on things can have a devastating impact on the way the labels look, feel and perform. We mitigate this risk for our customers by:

• Employing 100% digital inspection at every stage of the process 
• Investing in our team of experts
• Sourcing the best materials
• Being accredited to ISO 9001 and PS 9000 quality standards 
• Quality assuring all labels manually (in addition to automatic inspection)   

Our thorough operational practices mean that we reliably deliver on time and in full, and that our labels are tailor made to deliver excellent, eye-catching results on the shelf.

Soft Drinks Packaging Insights

In the last 2 years soft drinks sales have exploded, climbing by nearly 15%, as a growing number of adults are choosing to avoid or reduce their alcohol consumption. Two common design and branding themes that we’ve seen drinks companies opting for are:

• Vibrant colours and a health-orientated feel 
• A strong sense of style and sophistication (especially where bubbles are involved)

 
A critical factor for brands looking for success in this lucrative market (now worth more than £157 million per year), is their product’s ability to be noticed in a crowded environment. Given that most soft drinks are packaged in glass bottles or are turning to flexible packaging, labelling technologies offer one of the best methods of decoration – allowing brands to communicate their messages from the shelf, and give their product ranges as much visibility as possible. 

We have found that spot gloss, foiling and ultra-clear labels are very popular in this sector. Click here to learn more about bottle labels.

30 Years of Label Manufacturing

We’re very proud to be celebrating our 30th birthday this year! That’s three decades of expertly manufacturing the highest quality labels, and helping our customers to achieve the best possible packaging results.

Here are some of our vital statistics:

• A lot of beautiful labels (we printed over 300 million last year alone)
• 25 printing awards, including 2 World Label Awards
• 300% growth in the last 14 years
• 7 AVT digital inspection units (we were one of the first to run inspection both on presses and finishing lines)
• 14 years ISO 9001 quality standards accreditation
• 4 years  PS 9000 quality standards accreditation
• Over 100 happy customers in at least 7 industry sectors
• Up to 12 in-line printing processes
• Preferred supplier status with many leading brands
• 58 awesome, professional, skilled and all-around splendid personnel :)

And here’s a timeline showing some of our key milestones since 1984:

Want to get noticed? Go invisible…

We’ve witnessed a steadily growing demand for ‘invisible’ or ‘no-look’ label solutions. This trend reflects the ever increasing pressure on brands to offer stand-out packaging - research suggests that up to 60% of consumer’s initial selections are based on look alone, having little to do with what’s written on the pack. Labelling technologies are extremely flexible, and top quality manufacturers (like us!) can produce sleek, premium and highly decorative packaging effects.

There are several ways that this outcome can be achieved, and we’ve worked through the processes with each of them to deliver beautiful results. Take a look at some of these examples:

• Labels that are tailor made to match the surface of the component perfectly
• Labels that are ultra-transparent and can hardly be seen at all
• Stealthy tube labels that are crimped into the pack
• Clever label designs that are expertly specified and carefully printed